9007
6 mins read

Consuming Woolworths’ Tribute to Nelson Mandela

Nelson Mandela presents a complex, complicated, even contradictory set of public images that have been cycled and recycled in ways that allow many stakeholders to appropriate and mobilise his legacy. Of course corporate entities do not have a responsibility to uphold civic values; but that does not mean we cannot engage in a case-by-case scrutiny of how – and in what ways – these mediated projects seek to pay heed to the core values and ideals Nelson Mandela stood for, when they pay tribute to him. As an example, I want to look at one popular, well-intentioned and well-received South African corporate sponsored tribute dedicated by the South African retail chain, Woolworths. This tribute is framed as a flash-mob of singers from the Soweto Gospel Choir singing the struggle anthem Asimbonanga inside a Woolworths store.

15934
5 mins read

Renouncing the Rhino

I used to like Rhinos, I never loved them, but I thought they were pretty cool. I once even saw a couple in the wild with my parents in Kruger…..