There are times we shake our heads or roll our eyes. When we could not invent some of the things that we spot in the media. For some reason especially New York Times journalists can’t help themselves (though there are some exceptions like Lydia Polgreen reporting from Johannesburg). For example, former Times editor Bill Keller […]
Guest Post by Tanya Bindra Last May, Vogue Italia devoted their entire issue to Africa and called it “Rebranding Africa”. Naturally, UN Secretary General Ban Ki-Moon was on the cover. The issue details the Vogue expedition into Africa, with editor-in-chief Franca Sozzani pleading with Nigerian president Goodluck Jonathan to build an “African Rodeo Drive”, and gallantly […]
From a series of tweets I did on the New York Times story “Rebranding Africa” which you can read here.
Vogue Italia’s “Rebranding Africa” disaster
Everybody’s trying to rebrand Africa, and it isn’t going so well. Vogue Italia’s latest issue — boosted by great billowing gusts of editorial hot air from both the New York Times and the Guardian — is called “Rebranding Africa”, and as you’d expect the whole thing is an embarrassing and insulting shambles. The images are […]