
‘Race jokes’ in South African ads
In South Africa, repackaging dated colonial fears about race and sex are used to sell beer and to win an advertising award for being "different."

In South Africa, repackaging dated colonial fears about race and sex are used to sell beer and to win an advertising award for being "different."

South Africans have chosen ignorance. We have decided to not know what’s on the other side of the road. To be safe in our enclaves, and only venture out to edify our prejudices or prop up credentials.