Guest Post by Tanya Bindra Last May, Vogue Italia devoted their entire issue to Africa and called it “Rebranding Africa”. Naturally, UN Secretary General Ban Ki-Moon was on the cover. The issue details the Vogue expedition into Africa, with editor-in-chief Franca Sozzani pleading with Nigerian president Goodluck Jonathan to build an “African Rodeo Drive”, and gallantly […]
Vogue Italia’s “Rebranding Africa” disaster
Everybody’s trying to rebrand Africa, and it isn’t going so well. Vogue Italia’s latest issue — boosted by great billowing gusts of editorial hot air from both the New York Times and the Guardian — is called “Rebranding Africa”, and as you’d expect the whole thing is an embarrassing and insulting shambles. The images are […]