AFRICA IS A COUNTRY

Rebranding Africa

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Friday, July 13th, 2012

Dakar Fashion Week

Guest Post by Tanya Bindra Last May, Vogue Italia devoted their entire issue to Africa and called it “Rebranding Africa”. Naturally, UN Secretary General Ban Ki-Moon was on the cover. The issue details the Vogue expedition into Africa, with editor-in-chief Franca Sozzani pleading with Nigerian president Goodluck Jonathan to build an “African Rodeo Drive”, and gallantly

Wednesday, June 6th, 2012

Vogue Italia’s “Rebranding Africa” disaster

Everybody’s trying to rebrand Africa, and it isn’t going so well. Vogue Italia’s latest issue — boosted by great billowing gusts of editorial hot air from both the New York Times and the Guardian — is called...

Monday, May 14th, 2012

Livetweet Recap: NYT (and Vogue Italia) “Rebrands Africa” (again)

From a series of tweets I did on the New York Times story “Rebranding Africa” which you can read here.