AFRICA IS A COUNTRY

Not the continent with 54 countries

multinationals

Thursday, December 15th, 2011

The business of selling beer

In the last two decades, SABMiller become one of the world’s biggest beermakers by buying domestic labels and marketing them locally. They’ve hired anthropologists, historians, and sociologists to help sell ‘local intimacy’ for 200 plus brands in 75 plus countries and demonstrated that regional branding can be competitive on a global scale. Their domesticating efforts