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4 mins read

Louis Vuitton’s ‘Out of Africa’ fantasy

Using locations in Africa as backdrops to sell clothes and bags is nothing new – especially bags and clothes that certain class of travellers and outdoorsy people like to call “gear”. As in “stuff necessary to show you’re ready for hardship.” Sometimes, though, the mythology referenced, re-ignited, and re-iterated in newly romaticised packaging is so…well, moronic that we have to do yet another post on the same old-same-old. And Louis Vuitton’s new campaign gets AIAC’s Out of Africa Fashion Campaign award for this quarter’s mash up of Discovery Channel fodder, Hemingway’s “Snows of Kilimanjaro”, Lawrence of Arabia, Out of Africa, and the opening scenes from The English Patient.

7 mins read

The Elephant in the Room

Will the “global” furore over GoDaddy CEO’s canned elephant hunt really lead to a boycott of his company? Last week when Bob Parsons, CEO of the Internet domain company boasted…..