AFRICA IS A COUNTRY

English Patient

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Wednesday, March 12th, 2014

Louis Vuitton’s ‘Out of Africa’ fantasy

Using locations in Africa as backdrops to sell clothes and bags is nothing new – especially bags and clothes that certain class of travellers and outdoorsy people like to call “gear”. As in “stuff necessary to show you’re ready for hardship.” Sometimes, though, the mythology referenced, re-ignited, and re-iterated in newly romaticised packaging is so…well, moronic that...