By Basia Lewandowska Cummings
It is (sort of ) a nice project. Puma Creative invited ten artists to design a new football kit that ‘celebrates Africa’s unique visual identity and culture’, with a strip for each of the partnering African national football teams: Algeria, Burkina Faso, Cameroon, Gabon, Ghana, Ivory Coast, Namibia, Senegal, South Africa and Togo. The launch happened this week in London and the kits look alright when they are on, and from far away.
But up close, the 10 artists stuck to the format: for Ivory Coast we’ve got an elephant with a really long trunk across the chest:


