6 minutes read

Another lazy South Africa ad

Africa is a Country has written plenty in the past on problematic advertising, particularly that which rides on racial and sexist stereotypes, and tropes about the African continent. Invariably, the common…..

4 minutes read

Louis Vuitton’s ‘Out of Africa’ fantasy

Using locations in Africa as backdrops to sell clothes and bags is nothing new – especially bags and clothes that certain class of travellers and outdoorsy people like to call “gear”. As in “stuff necessary to show you’re ready for hardship.” Sometimes, though, the mythology referenced, re-ignited, and re-iterated in newly romaticised packaging is so…well, moronic that we have to do yet another post on the same old-same-old. And Louis Vuitton’s new campaign gets AIAC’s Out of Africa Fashion Campaign award for this quarter’s mash up of Discovery Channel fodder, Hemingway’s “Snows of Kilimanjaro”, Lawrence of Arabia, Out of Africa, and the opening scenes from The English Patient.

5 minutes read

Delicious Skin Lightener

Skin lighteners in Africa have a long history – so the appearance of Whitenicious skin lightening cream isn’t that surprising. What’s new is that the model used in the advert…..