AFRICA IS A COUNTRY

Singing or rapping off key in an expensive or sometime low budget music video is now a cottage industry in the rabbit hole that makes up Youtube.   The African diaspora have not been spared. The pioneer of this subgenre was Bangs, the Sudanese-Australian rapper (see here for an “archive” of his exploits), then came the American IceJJFish, and last month we met Kwality (he’s from Nigeria, it seems). Some of these are the products of slick marketing campaigns (IceJJFish most definitely; Kwality maybe), but some are just people with lots of gumption and no self-awareness.  Which brings us to Nigerian “Youtube sensation” BERENICE, who does covers of pop songs. Like John Legend’s “All of me.”  Get earplugs:

She’s also done a cover of Beyonce’s “Drunk in Love.”

We’re being kind BTW. Just read the Youtube comments on her videos.

The World Cup: Algeria in Queens, New York
Photography: Conversation with David Goldblatt about "Rise and Fall of Apartheid"


2 thoughts on “The World of Ridiculous Youtube Music Videos: First Bangs, then Ice JJ Fish, Kwality, now Berenice

  1. Kwality isnt nigerian. Neither is berenice. Both have an obvious east/south african accent which any African who has actually lived on the continent should know. I guess if you cant figure it out (bonus points if its negative) it must be Nigerian by default. Get it together…

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