SOCHI, RUSSIA - FEBRUARY 08: Ashley Wagner of the United States reacts to her score after competing in the Figure Skating Team Ladies Short Program during day one of the Sochi 2014 Winter Olympics at Iceberg Skating Palace on February 8, 2014 in Sochi, Russia. (Photo by Darren Cummings/Pool/Getty Images)

The Guardian‘s website decided to have a rainbow “G” in its title during the past few days in order to support LGBT rights, and to thumb its nose at Russia (a few other news broadcasters/outlets did, too), just as Google did last week with its rainbow doodle. I’m sure they feel very pleased with themselves. But did they do anything symbolic in support of Nigerians, Ugandans, Malawians, Zambians when they needed support most, when the hate that US televangelists were funding throughout subsaharan Africa was coming to fruition, in tandem with opportunist political manoeuvres by savvy local politicians? Nope. These are powerful corporations. They can do a whole hell of a lot more than include pretty pictures and colours in “support” of causes (this sort of gesture is similar to other inane nonsense like buying red stuff to spread “awareness” of HIV and AIDS). Google and the Guardian: what about doing something substantial, like countering the monies that US evangelical churches siphon to African countries with funding for the LGBT communities in those key warzones?

Russia’s disgraceful treatment of LGBT people has also given US liberals a fake moral premise to take the piss out of Russia (see US internet passim — reporters have even started making stuff up to get hits). These are the same people who have nothing to say about the US’s own anti-LGBT laws, who are uncomfortable saying anything about how political prisoners like Chelsea Manning have been relegated to the rubbish heap of US history, while those whose actions she spoke up against remain quite free to receive my taxpayer dollars as part of their salaries/retirement. While companies with cute graphics project themselves as serious, sophisticated, ultra-modern advocates of LGBT rights (and don’t do “evil”), they are just old-fashioned nationalists who do nice things that don’t cost them politically or financially.

This just in: the Cold War is over, people. And anyway, that war was actually fought in Africa and South/S.East Asia all along. For all the morally superior US Google-liberals, over the weekend one of our readers posed a question for you: “Should other countries boycott if the US hosts an Olympics because of its drone program?”