AFRICA IS A COUNTRY

ADVERTISING

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Monday, July 14th, 2014

Another lazy South Africa ad

Africa is a Country has written plenty in the past on problematic advertising, particularly that which rides on racial and sexist stereotypes, and tropes about the African continent. Invariably, the common thread that runs through many of these ads—especially the ones that ostensibly promote a social cause, like SAB’s victim-blaming‘You Decide’ billboard or Woolworths’ black labourers-white

Friday, May 23rd, 2014

Heathrow Airport maps the world, and it still belongs to Britain

I was sitting in the tube recently and browsing through one of those free morning papers that no one really reads when I stumbled on a new Heathrow Airport ad with the legend: “Only Heathrow takes Britain further.”...

Saturday, May 10th, 2014

So, an Israeli company made fun of a mentally ill person to promote its product

When Thamsanqa Jantjie first burst onto the international scene he caused a media frenzy. A fraudulent sign language interpreter who swindled his way into Mandela’s funeral and rubbed shoulders with world leaders in an event that was...

Wednesday, March 12th, 2014

Louis Vuitton’s ‘Out of Africa’ fantasy

Using locations in Africa as backdrops to sell clothes and bags is nothing new – especially bags and clothes that certain class of travellers and outdoorsy people like to call “gear”. As in “stuff necessary to show...

Friday, February 7th, 2014

What’s new? Blackface as carnival costume in the Netherlands

By now it should not come as a surprise that in the Netherlands where dressing in blackface is part of the national tradition (read here and here about our December “traditions”) and comes with no consequences, carnival costumes...

Friday, January 17th, 2014

Delicious Skin Lightener

Skin lighteners in Africa have a long history – so the appearance of Whitenicious skin lightening cream isn’t that surprising. What’s new is that the model used in the advert (heavily photoshopped) not only has a “lighter”...

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