AFRICA IS A COUNTRY

Bono did something right
Sean Jacobs | May 21st, 2010

image

You know we give Bono a lot of grief on this site, but in this commercial for ESPN’s coverage of the 2010 World Cup–bar a few disagreements here and there–he is on point. Did I just say that. Just in this case of course.

* BTW, ESPN has put a lot of money into promoting the World Cup, so it is also worth checking out the short “32 Teams, 1 Dream” videos they made and presented by Beninous actor Djimon Hounsou. I particularly like the ones for the six African qualifiers: South Africa, Cameroon, NigeriaCote d’Ivoire (I know the myth of Drogbacite continues) Ghana and Algeria.  What is striking about some of the team profiles are how political, or left progressive, they seem to be: Take the Algeria one where Hounsou brings up the Algerian war of independence and in the Honduras video where whoever wrote the script and produced it, basically condemns the coup against the democratically elected president.

The following two tabs change content below.

Sean Jacobs

Otherwise known as Hasan Wasan.

7 thoughts on “Bono did something right

  1. While I love the fact that ESPN is making progressive pieces in support of African nations, the fact that its exercising its copyright protections and blocking these videos from showing on youtube here (Uganda) seems to undercut the point…

  2. @mart: spelling mistake. Merci @drebellious.

    @johan: that’s too bad. But someone must have reposted it for you to view it in Uganda. Search Youtube.

  3. Any chance you could transcribe the ad for us? I’m in South Africa and can’t watch the YouTube clip because ESPN has blocked it for users outside of the States (I assume…)

  4. Basically it’s a voice-over of Bono accompanying stock video of war, people protesting, famine, elections, tattoos of Che, American flags, etc saying: “It is not about politics, religion or the economy, trade, … global warming, … GDP … Nato, he said. she said … [fill in your politics or something you disagree with] … This is about the one month every 4 years when we all agree about one thing … 32 nations, one world watching …”

Leave a Reply

%d bloggers like this: