Surfing as leisure and a sport has historically been associated with whites in South Africa, though that’s not necessarily true in practice. In fact a few documentary films (for example, “Taking back the waves“), the new feature film “Otelo Burning” and the work of photographer Richard Johnson (scroll to the right) have pointed to a long tradition of surfing among young black people in South Africa’s coastal cities.* So, I always wondered when some creative director would pounce on the idea to commodify that history and struggle for recognition. Well, Cell C, a mobile/cell operator has done so now as part of its “Be Now” campaign targeted at young people with an ad focusing on”budding” semi-pro surfer Avuyile Ndamase from the Eastern Cape province.
* The recent documentary, “Whitewash,” interrogated similar themes in surfing in the United States.
Hello.
My name is Adesuwa Peace Enabulele….
I am Nigerian-American…
I would like know how Africa is a Country…according to my education Africa is indeed an continent consisting of 54 different countries give or take political/geographical reasons…
Your website seemingly has positive content but the title/header of your website in my humble opinion is quite negative…
I love to be prove wrong…please explain to me how Africa is a Country…and if so what is Nigeria?
Best,
A.P.Enabulele
P.S. I did want to leave this comment directly on your website, I was looking for a direct contact form but was not able to find it. Please feel free to contact directly via email at apeanbulele@gmail.com
@A.P.Enabulele: I regret to inform you Nigeria is a Continent.
And Lagos is the World.
ROFL! Lagos is a planet innit !
Reblogged this on cronichlesofmari and commented:
Surfing in S.A.
Last year the California African American Museum dedicated an exhibition to surf and skate black culture. I found out about a surf association called Black Surfing Association, see their logo and a strong letter sent to the founder of the association on my blog:
http://palm-wine.blogspot.com/2011/01/black-surfing-association.html
There is another movie called Black People Don’t Swim, about Kwesi, who won the junior longboarding South African Championship.
All you have to do is go to a beach with waves to see the guys ripping it up!