‘Support unborn African babies’

A Belgian organization (backed by a smart advertising agency) “is calling on unborn babies in Belgium, to do something about the thousands of unborn babies in Africa that do not survive their own birth.” They’re stretching it a bit with the geographical focus since the raised funds will go to hospitals in Togo, if we’re to believe the campaign’s video. Pregnant Belgian mothers “have been recruited to use the in utero movements of their unborn children to paint pictures.” You can bid on the works afterwards. Alternatively, ordering an ‘unborn artist’ do-it-yourself kit will work: 10 Euros a pack will get your unborn started and support an African.

We can never start too young, can we?

Tom Devriendt

Tom Devriendt was an editor of Africa is a Country.

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©Africa is a Country, 2016