The Dutch ‘Stop Aids Now!’ campaigns have a long tradition of appealing to potential donors in Holland’s streets. November and December are the months the posters and TV ads pop up (around World Aids Day on December 1, coinciding with the arrival of Saint Nicholas and his Black Petes, and the ensuing spending spree) — staple NGO tactics this time of year. With governments slashing their international aid budgets, the street is where NGOs will need to scrape their money together. So you tell the Dutch that African kids “Mary and Neema don’t know how to prevent AIDS, but you do.” Or you show them (as in the video above) that while Dutch Alex wants a video game and Esther and Kim want a skippy ball, Themba wants to know “whether kissing will make you HIV positive,” and that “Ayanna wants a long and healthy life.” A reader suggested it was a rather patronizing and regressive campaign. She’s being too kind.
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December 9, 2011