This is the second in a video campaign to promote the work of American ngo Mama Hope.

They work with local partners in Kenya, Uganda, Tanzania and Uganda to fund the completion of schools, health clinics, children’s centers, clean water systems and food security projects. The idea with this campaign–titled “Stop the Pity. Unlock the Potential”–is to tell “…  the story of connection instead of contrast and potential instead of poverty.”  In Mama Hope’s own words: “… People everywhere have talent and capacity, and people everywhere share a desire to be able to use those gifts to improve their lives and the lives of the people they care about.”

Ah. Mirroring. a classic way of encouraging the feeling that the chasm between the smug, satisfied prick of Self and the other is not so vast.  Hey, there’s nothing wrong with that.

But, like a church pastor I once knew said, hope is a combo action: you pray to God for the necessary fortitude, for whatever journey you want to embark upon. Then, you do the action. And be prepared for not reaching the goal you want. But you will achieve something–even if it’s not what you want.

Lets hope that the makers of this video, for  Mama Hope do achieve the goal to “connection instead of contrast and potential instead of poverty.” But without structural changes, Mama Hope may only be embarking on a difficult journey based on a prayer–without the action necessary.

* Spotted at Boing Boing where they love this.