Louis Vuitton goes all Zimbabwean

Nyasha Maronhodze, the new face of Louis Vuitton, entered the modelling world just two years ago after winning the UK Elite Model Look competition in 2009. Legend goes that the Zimbabwean-born Maronhodze was scouted on the streets of the Northamptonshire town in which she now lived, and invited to London for a casting – for which she showed up in her school uniform.

And now, she will be couture clothed by Louis Vuitton’s creative head, Marc Jacobs, and shot by fashion photographer Stephen Meisel for a slick new campaign featuring new faces. Maronhodze’s angular, healthy beauty will (hopefully) ensure that the campaign won’t deteriorate to the degradation and pale anorexia that Jacobs is usually famous for cooking up.

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Neelika Jayawardane

Sharp-tongued literature professor. Senior editor at Africa is a Country.

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  1. Correction: that's Nayasha Matonhodze (not Maronhodze).
    here's an interview with her in the New Zimbabwe: http://www.newzimbabwe.com/showbiz/showbiz.aspx?n

    On how she got "discovered," she says:
    My discovery wasn't a discovery. At 14, my mum and my stepdad went into Elite Models to see if I could actually model. Since I was 12, I was tall and thin so I would always get the whole "you should be a model," but I never really developed a serious interest about it until America's Next Top Model. Seriously, that’s when it all changed for me. Everything I wanted was pretty much based off that show.

    I went into this career thinking I could be a model, but I never thought I'd actually become one. Once I signed with Elite, I was entered into the Elite Model Look competition, where I became a finalist. As soon as I turned 16, I walked for Jonathan Saunders [Scottish fashion designer].

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