Every Journey Began in Africa. Oh, really?
Checking in from that mythical magical place known as “Africa” (or, as Women’s Wear Daily reports, an “arid South African vista”) are Bono and his wife, Ali Hewson, founders of the fashion brand, Edun, for which the above campaign was shot. The campaign is part of a push to relaunch the brand, which Bono and Hewson founded in 2005 with, as the Wall Street Journal reports, “the lofty mission of revitalizing apparel manufacturing in sub-Saharan Africa.” Trade, not aid. That’s what “the Africans” tell Bono, anyway.





