Bling Bling

Brilliant viral campaign by the Aids and Rights Alliance for Southern Africa.

As my friend Brett Davidson writes on his blog, the campaign–named Lords of the Bling–shows “… how much money Africa’s political leaders have spent on extravagant purchases, and then illustrating how much treatment for HIV and tuberculosis that same money could buy. They’ve printed mock dollar notes, on one side with the face of a leader such as King Mswati of Swaziland or Muammar Gaddaffi, or George Bush, with the value of the ‘dollar note’ being the amount of money wasted.”

The campaign also includes a video mash up.

The full set of mock dollar notes.