Pit Helmets and Khakis

What is (American) National Down Syndrome Society saying with this advertisement that has been running in major print magazines to promote its work? That everyone can live out their dream to act like colonial colonial explorers complete with pit helmet?

And even if the intention was to appropriate or invert problematic histories by featuring a person of color–the model is an Indian-American, Sujeet Desai, who sounds like a great guy incidentally–why the colonial motive?  Who thought this up?

I don’t get it.

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